Principle

INTELLECTUAL PROPERTY LAW — Trade Marks — Importance of First Syllable in Comparison of Marks

Area of law
INTELLECTUAL PROPERTY LAW
Court
Supreme Court

When comparing two trade marks for confusing similarity, the first syllable carries the greatest weight because English language speakers tend to accentuate the beginning of words and slur the endings. The court must focus on whether the initial syllables create confusion in the mind of…

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